Doloquee
Trending Liberian female artist, MC Caro, has recently been announced as the brand ambassador for Winners Inc, a sports betting company. The news comes after she ended her association with 1xBet, another popular betting company in the country.
MC Caro, whose real name is Caroline Moore, is one of the most influential female rappers in Liberia. She gained prominence in the Liberian music industry in 2018 through her viral freestyle “Pro Poor.”
As the brand ambassador for Winners Inc, MC Caro will be one of the faces of the company’s marketing and promotional campaigns – including Paul Flomo and Ericgeso. Her appointment is seen as a significant boost for the company.
Winners Inc’s current competitor, 1xBet, wasted no time bringing many Liberian celebrities on board to give the company a wider audience when its first started operation.
On February 18, 2023, Caro ended her association with Winners’ competitor in a Facebook post on her status. “Over the last several months I have been an influencer for 1xbet, the relationship was great but we have decided to part ways, MC Caro wrote.
Ten days after her contract termination on mutual consent, Winners Inc announced Caro as their brand influencer yesterday.
Related: MC Caro Takes African Music Scene by Storm with Audiomack Feature
“We’re delighted to announce Caroline Moore, popularly known as MC CARO, as our new Brand Ambassador. We’re excited to have one of Liberia’s leading artists on our team,” said Winners Inc.
The appointment of MC Caro comes at a time when the sports betting industry in Liberia is experiencing rapid growth. More and more Liberians are turning to sports betting as a way to make money and enjoy their favorite sports at the same time.
As for MC Caro, she continues to make waves in the music industry and beyond, proving that she is not just a talented rapper but also a savvy businesswoman.
Her association with Winners Inc is just the latest chapter in what promises to be a long and successful career.
